Most people don't plan to end up in STR management.
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A property here. Then another. A favor for a friend that turned into a client. A pivot that made sense at the time. And somewhere along the way — a business. A real one, with owners who have expectations, markets that shift without warning, and revenue that never quite behaves the way it should.
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Nobody handed you a manual for this.
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The complexity of short-term rental management catches most operators off guard — not because they aren't capable, but because nothing about this industry is straightforward. Pricing that should be simple turns out to be a moving target. Owner relationships that started warm become the most draining part of your week. Growth starts to feel less like opportunity and more like risk.​
And underneath all of it, a question you might not have the words for yet: Is this actually working — or am I just staying busy?
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I know that question from the inside.
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I co-founded Porch Light Vacation Rentals in Oregon's wine country without a blueprint. My business partner and I built it from the ground up — and for longer than I'd like to admit, we were making decisions from the gut, plugging holes in the boat, and hoping the revenue would sort itself out.
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I wondered if our numbers could be better. I wanted to walk into hard owner conversations with a clear strategy behind me — to explain our decisions confidently and defend them with data. But I couldn't always connect the dots. The potential was there. The framework wasn't.
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We scaled to 25+ properties. We outperformed our market. We eventually sold the company.
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But the version of that story that matters most to me — the one I built STR Strategy around — is the earlier one.
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The one where I was scared, reactive, and running hard just to stay in place.
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When we finally got our arms around the numbers and built a real strategy to match — everything changed. Owner conversations got easier. Decisions got clearer. Growth started to feel intentional.
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When we sold, I looked back at everything we'd figured out the hard way — and I couldn't stop thinking about all the operators still inside that earlier version of the story. Still guessing. Still plugging holes. Still one bad month away from a conversation they weren't prepared for.
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That's why I built STR Strategy. Not to manage rates. To change that outcome.
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The Foundation Method and High Camp Revenue aren't frameworks I found somewhere. They're what I wish I'd had.
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Built specifically for boutique operators who are ready to stop reacting and start building with intention.
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If you're managing properties and something feels off — in the revenue, in the owner relationships, in your ability to make confident decisions — you're probably not missing effort. You're missing structure.That's exactly what I'm here to help you find.
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Book a Trailhead call — it's free, it's 30 minutes, and there's no pitch. Just an honest conversation about where your business actually is and what it would take to get it where you want it to go.
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Built for the climb.